by Denee Busby, June 2, 2015

Reducing the Stages Engineers and Designers Need From Part to Part

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On your mark, get set, go…

Every product begins as a solution—an answer to some question—that is later formulated into a concept. That concept typically takes on some geometric shape and then it’s tested out to decide if in fact that concept is the best way to solve the problem. Traditionally there are several iterations of some version of the original idea. In some cases the original idea gets scrapped and you take another stab at it, either because of the way it performed once built, or perhaps it was too costly to build in the first place. Back to the drawing board…

Volume and speed are key components related to the industry leaders of today. Their ability to consistently produce quality directly affects how much market share they acquire. There is a voice that echoes in the mind of every executive whose concerns relate to top and bottom line revenue, how can I lean out this process, speed up delivery, and remain innovative? That answer directly ties back into reduction of time!


Creators/Engineers/Inventors need a way to eliminate the infinite and define a specific approach to solving the problem, a tool to help them remain creative and optimize concerns like weight, material strength, safety, extreme environmental conditions, performance, and efficiency without having the burden of prototyping. Given the high cost of physical prototyping, if even one iteration can be ruled out, then “Tah-dah” you have now defined a way to cut out the “fat” in your development process.

Simulation, upfront, can get you to the right design, the first time. Giving your engineers the power to answer and address questions that when answered later in development, can cost more time and money than it’s worth. Let’s face it, engineers will have to prove that any concept can solve the problem, so automation will not always eradicate the need for physical verification, but when you ask about how to reduce the stages between concept to manufacturing, using simulation becomes a very simple answer. So let me ask you this:

“When the innovators are counted, will you be among them?”

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