Content Marketing Manager
U.S. Remote/VirtualAbout the Position
KETIV Technologies is looking for an experienced Content Marketing Manager to join our growing Marketing team. Our next team member will have a passion for creating compelling content to engage KETIV's target audiences, with the primary focus on converting visitors to contacts/leads.
The ideal candidate:
- Writes headlines and email subjects that grab attention
- Is technical and communicative; both able to understand, optimize, and share technical content to engineers/designers, while also being able to communicate businesses outcomes to department or company leaders
- Can quickly master our core audiences and personas to develop key messages that span sales reach out, website copy, blogs, and video scripts
- Has a successful track record of marketing to Manufacturing industry audiences
Responsibilities
- Solidify corporate messaging and style guide and standardize across all digital assets; web, social, inbound, outbound, etc.
- Be the tip of the spear in our new website redesign project for all things content - re-articulating KETIV solution offering and product pages with clear language that compels conversion
- Provide consistent and repeatable copy for sales teams (especially front-line Business Development Representatives) by identifying spot-on marketing messages, value proposition, materials, channels, and calls to action for target personas to illicit action.
- Ensure excellence in all content: ebooks, videos, sales reach out scripts, and email and web communication
- Help to shape and repurpose content created from KETIV's educational program (KETIV Virtual Academy), to drive more conversions
- Boost awareness, backlinks, and brand credibility by getting KETIV's people interviewed on podcast, written features, etc. with external professional networks and influencers
- Create and manage blogs, pages, and other content in WordPress to constantly improve customer experiences for website visitors and increase conversions
Qualifications
- Bachelor’s degree in marketing, communications, or manufacturing-related field
- 3+ years experience in content marketing
- Experience marketing to Manufacturing industry leaders, engineers, and designers
- Proven track record of creating compelling content and increasing website traffic and conversions
- Strong understanding of SEO and data-driven marketing
- Ability to manage multiple projects and deadlines
- Excellent written and verbal communication skills
Preferred Qualifications
- Enterprise software/SaaS is a plus. Especially experience with Autodesk, Ansys, Tacton and other manufacturing software vendors/ecosystems
- HubSpot experience is a plus
- Experience with content management systems (CMS), WordPress preferred
Compensation & Benefits
This is a full-time position which offers a competitive salary with the potential for bonus. Medical insurance coverage, with a variety of optional plans to fit your needs.
Personal Time Off and Paid Holidays are provided to employees. KETIV offers a 401 (k) plan with a match for qualified employees through Vanguard Funds.
Salary Range: $70,000 to $90,000; based on experience and work examples
If you are an experienced content marketer with a passion for creating compelling content, please apply today!