Enabling the Digital Thread: Product Data Exchange and Orchestration Across the Enterprise

Martin has spent more than forty years innovating in the software and technology space, with a focus on enterprise data management solutions for engineering and manufacturing. He has founded and led multiple companies, designing and delivering software that spans database technologies, PLM, ECM, and enterprise application integrations. Beyond his work with DataBridge, he enjoys time with family, biking local trails, walking, and building Greene and Greene–inspired furniture in his woodshop.

Garrick Ballantine brings more than 20 years of experience in manufacturing and IT to his role as Chief Revenue Officer at KETIV Technologies. He leads the company’s go-to-market strategy, aligning sales, marketing, and customer success to help manufacturers harness the power of technology and accelerate digital transformation. Guided by a customer-first philosophy, Garrick is dedicated to building trust, creating long-term partnerships, and ensuring every engagement delivers real business impact. Equally passionate about people, he champions personal growth and development, cultivating high-performing teams that thrive in today’s fast-changing marketplace. Throughout his career, Garrick has helped manufacturers modernize operations, embrace new technologies, and turn challenges into opportunities, from navigating supply chain disruptions to adopting Industry 4.0 practices. At KETIV, he leverages this expertise to empower customers to not only keep pace with change but to lead it, driving innovation, competitiveness, and sustainable growth.