fbpx
Layne env: IyL-ketiv

by Jessica Medina, January 20, 2021

How to Identify Opportunities to Improve Product Performance

Back to Blog

Improving Product Capabilities, Efficiency and Preventing Failures

The Hollywood view of innovation is that it’s a ‘light bulb’ moment when someone instantly comes up with an idea that rapidly materializes into a world-changing product. Reed Hastings is massively overcharged for his movie rental, so he starts Netflix and begins shipping DVD’s by mail with no late fees. The portrayal of Mark Zuckerberg in the movie, “The Social Network,” as he invents Facebook from his college dorm is another perfect example.

In the real world, innovation is a bit more mundane yet far more repeatable and practical. For organizations that have developed the skills necessary to innovate continuously, they treat it not as an activity, but rather as a competency that can be learned. It’s a muscle that is trained so it can flex when ideas for better products are needed.

As we discuss the different categories of how you can improve product performance, we’ll also discuss a few techniques that have been developed and used by companies that specialize in innovation. These approaches can help frame your thinking as you seek out opportunities best matching what your customers really want (even if they don’t know it yet).

Three categories of performance

Every product is unique. The value they deliver is dependent on a variety of factors and identifying the performance improvement activities that will generate the highest return falls in the hands of the entire team working on bringing the product to market. Having a framework for categorizing improvements is a helpful way to make sense of all these opportunities, so you can compare your ideas to customer demand to prioritize those that will have the most impact.

The three categories we will discuss in this eBook are:

Extending Product Capabilities

This category is all about answering, “what can your product do?” In most cases, it represents the return portion of the ROI equation.

Improving Product Efficiency

This category is more focused on the investment side of the equation. How much time, energy, or cost is going to be incurred in use.

Preventing Product Failures

Fairly self-descriptive, this category describes the lifespan of the product and how long customers can expect to realize value in their investment.

Keep reading by downloading the eBook, How to Identify Opportunities to Improve Product Performance  below:

Download Now

Back to Blog

2 Replies to “How to Identify Opportunities to Improve Product Performance”

Leave a Reply

Your email address will not be published. Required fields are marked *

More stories from KETIV

Blog

Design Exploration with Autodesk Moldflow

For every injection molded plastic part, there are a potentially limitless number of ways to design and manufacture it. Every mold engineer wants to find the way that produces the best results, whether functional or cosmetic or both, for the lowest…

Read post
Blog

How to Export to Native Revit Project File from Inventor 2022

Prior to the release of Autodesk’s Inventor Professional 2022, Inventor users were limited to sharing only Revit Families (.RFA) file formats to Architects or Building Information Model (BIM) consultants through the BIM Content export environment…

Read post