CPQ Product Configuration Software For Manufacturing
Sell complex, configurable products easily.
Simplify complex product configuration. Accelerate your sales process. Scale with confidence.
“The time our sales team saves on customer quotes has been dramatic. Customers appreciate receiving fast, accurate, and visually detailed estimates, which allows us to be more responsive and stand out as experts within our industry.”
Win more often. Build more efficiently. Exceed customer expectations.
Modern buyers expect fast, accurate quotes, regardless of complexity. CPQ for manufacturing enables manufacturers to digitize complex configurations and automate pricing and quoting to meet rising customer expectations.
Overcome Sales, Design, and Manufacturing Challenges With CPQ for Manufacturing
52% of the Fortune 500 companies from the year 2000 are now extinct. Survivors have embraced digital transformation to increase resilience and harness new opportunities. They have the data and capabilities to respond more quickly to:
- Changes in the market
- Evolving Customer Expectations
- Market disruptions
- Mass customization requirements
- Manufacturing complex products
Only through automation can manufacturers meet the twin challenges of increasing product complexity and growing customer expectations.
Complexity and Expectations Are Rising Together
Manufacturers face a dual challenge: Product complexity is increasing at the same time customer expectations for speed and accuracy are rising.
Sales representatives are expected to understand complex product configuration, meet customer needs, and deliver accurate quotes, often without the tools or structure to support them. This leads to inefficiency, longer sales cycles, and inconsistent customer experiences.
To compete in today’s manufacturing business landscape, manufacturers must move beyond manual processes and disconnected systems.
CPQ for Manufacturing Demands Key Features
Proven Benefits of Product Configuration Software
|
Benefit Area |
Impact for manufacturing teams |
|---|---|
|
Speed & Win Rates |
Sales cycles reduced from weeks to seconds, with a 7% increase in sales and 10% higher win rates |
|
Accuracy |
Optimized, manufacturable configurations prevent costly errors from cascading downstream |
|
Scalability |
Scale sales and production capacity without adding headcount |
|
Simplicity & Training |
New hires can sell complex products because the system manages configuration knowledge; critical during chronic skills shortages |
|
Lower Costs |
Reduced labor, fewer mistakes, and fewer delays improve margins and profitability |
KETIV’s CPQ Solution for Manufacturing:
End-to-End Automation with Tacton CPQ
KETIV delivers CPQ for manufacturing through its partnership with Tacton CPQ, using it as the spearhead for automating make-to-order and engineer-to-order processes.
Combined with KETIV’s Configuration & Sales Automation Consulting, manufacturers gain a governed, scalable system that connects sales directly to engineering and production.
“The solutions that we’re developing with KETIV are very cool. It’s something that the space we’re working in hasn’t seen before…it’s a differentiator.”
Get Started With Product Configuration
Modernize How You Sell Complex, Configurable Products
CPQ product configuration software only works when it reflects how manufacturers actually sell complex products. A successful CPQ system is built around real product rules, customer requirements, and manufacturing constraints, not generic templates or one-size-fits-all logic.
We don’t deploy a CPQ tool and walk away. We work closely with engineering and sales teams, leadership, and operations to capture real-world product configuration logic, pricing rules, and sales best practices. That knowledge becomes a governed, scalable CPQ software solution your manufacturing business can trust, one that improves sales efficiency while protecting accuracy and customer satisfaction.
With deep experience supporting complex engineering processes in the manufacturing industry, we know how to align CPQ implementation with your existing engineering, sales process, and operational workflows. The result is seamless integration across product configuration, manufacturing sales, and downstream systems, without disrupting how your teams sell, configure, and deliver complex, configurable products.
Meet our product configuration experts
Joshua McBrideSenior CPQ Solutions Architect
Nathan EliasonTechnical Solutions Specialist
Anthony R. RodriguezCPQ Solutions Implementer
Why Buyers Love CPQ
Product Configuration Can Be Highly Visual
Frictionless Ordering Process
Pricing Is Available Immediately
Why Suppliers Love CPQ
Sales Generate More Profit
Manufacturers that use product configuration software experience a 7% increase in sales and a 10% higher win rate. Customers get a choice of sales channels and consistency as they move between them. ales teams can serve customers with better products, more quickly, in more compelling customer experiences.
Impact On Training
At a time of chronic skills shortages in the manufacturing industry, product configuration software’s automation feature helps bring new hires up to speed in days by automating the configuration process and eliminating mistakes that allow sales teams more time for sales outreach.
Related to this struggle, onboarding new sales reps can be a considerable challenge and can hurt sales activity while training. New hires have to understand products so profoundly that they can act as sole configurators. They need to know every option and what can be, and cannot be, produced. With product configuration software, all this knowledge and decision-making is handled within the engine. It’s so straightforward that customers can even bypass sales to configure products for themselves with a sales automation platform.
Visual Configuration Provides B2B Buyers a Standout B2C-Style Experience
Increase a customer’s selection assurance by allowing them to view what their finished product will look like before purchase, a crucial section in the sales pipeline. Then give them the ability to check out immediately to close the sale. Visual CPQ solutions empower customers to configure products themselves using a 2D or 3D model rendering in a web interface with real-time product visualizations.
Embed visual a product configurator into your website to give buyers a self-serve experience or for sales reps to leverage in the field.
Create a consistent cross-channel customer experience throughout your sales process whether with a sales rep or online while ensuring accuracy with product configuration rules.