by Alex Alvarez, December 30, 2019

Generative Design: The Next Wave of Intelligent Design Automation

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Generative design is shaping the future of intelligent design automation and empowering teams to deliver innovation and productivity

The way things are designed, made, and used is changing at lightning speed, and the pressure to get to market with groundbreaking products in less time is very real. At Autodesk, a company that makes software for people who make things, we see generative design technology delivering the ideal combination of innovation and productivity required to help companies address the challenges of this disruption.

For decades, the process of product development has been painfully iterative and rigid. Designers and engineers would take customer requirements, create a few design concepts, experiment with possible forms and materials, test designs virtually and physically to determine how they held up in various conditions, and tweak them until they got one that met specifications—before they ran out of time and money. There simply were not enough hours in the day to come up with the ideal design. And little thought was given to the manufacturability of the resulting design.

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