The Team

Kanwar Anand

President & CEO
kanwar.anand@ketiv.com

Our president and CEO radiates a passion for customer care that is reflected, not only in policy and procedures, but in the day to day approach to fulfilling our quality promise to clients. Firmly committed to the precept that the most successful way to grow a business is to help those you serve achieve success, his vision for anticipating the needs of our clients has created a culture clients have come to depend upon.

"We are committed to developing best in class partnerships with our clients by the following three guiding principles—win/win business attitude, an open exchange of ideas, and relationships built on teamwork."

Kanwar is an engineer first, with degrees in mechanical engineering and a firm appreciation of the profession's joys and challenges. And he is an award winning businessman, noted repeatedly by Autodesk for excellence and service to clients.

Coming up through the ranks, first as an applications engineer, Kanwar's technical expertise allowed him to recommend just the right solution to our clients. It also ensured customer satisfaction because his after-purchase involvement helped clients get the most from the technology.

Widely regarded very knowledgeable in Autodesk software and solutions, Kanwar is consulted by product committees to strengthen the alignment between Autodesk and KETIV to meet customer requirements and match solutions to needs. He is a founding member of the Southern California Autodesk® Inventor® User Group.

View Kanwar's LinkedIn profile

 

Anthony Rodriguez

Vice President
anthony.rodriguez@ketiv.com

Anthony’s relationship with KETIV began as a customer. As a product manager in the telecommunications industry he was responsible for managing development cycles for his employer. He is an authorized ISO 9000 auditor, and understands how information must flow in an organization for successful product development.

"Our mission is to help our engineering and manufacturing clients manage and transform their businesses through the use of our software solutions and services."

Anthony joined KETIV as an Application Engineer in 2000 and his genuine interest in solving customer problems has earned him respect and loyalty in the community. He has received awards such as the Autodesk Applications Engineer of the Year, and has been a regular presenter at Autodesk University since 2005. As co-owner and VP, Anthony is responsible for sales and business development at KETIV. He inspires his team to put customer satisfaction at the head of the table. He draws on his own experience as a customer and an application engineer to do this successfully.

Anthony has been published in industry trade magazines, and is a founding member and regular presenter at Southern California Autodesk® Inventor® User Group.

View Anthony's LinkedIn profile

   

Jim Ochoa

Vice President of Sales, Western Region
jim.ochoa@ketiv.com

With 25 years of selling experience in various industries, Jim held leadership positions at software companies including PTC, EDS (now HP), Agile/Oracle, and VA Software. He worked on the Autodesk ACG and Manufacturing Teams. Jim holds a Bachelor’s Degree in Mechanical Engineering from California State University—Fullerton.

   

Andy Deo

Marketing Director
andy.deo@ketiv.com

A veteran of more than 20 years in the field, Andy has worked with distinguished VARs to provide solutions from Autodesk, Dassault Systemes, Siemens PLM, MSC Software, and others. His experience in SMB marketing, sales, and operations is wide-ranging and it supports his successes in channel marketing, B2B relationships, and helping small- to medium-sized businesses grow. His strength is in implementing processes and automation tools to leverage technology.

Andy is a graduate of the University of California, Irvine. He enjoys food, cooking, golf, anything tech, and karaoke.

   

Richard Ramos

Director of Sales, Southwest
richard.ramos@ketiv.com

Richard has been with KETIV for nine years and currently manages our Southwest region sales team. Having worked in engineering departments for 20 years and in various roles including design and CAD manager, Richard’s background helps him to understand the customers’ challenge to improve their products and engineering processes.

 

Technical Team


Ankit Wadhwa

Application Engineer
ankit.wadhwa@ketiv.com

Ankit worked most recently as a technical writer and a design engineer with companies in Orange County. A member of our support team, his passion to help customers makes him a valuable addition to our Support Team. Ankit holds a Bachelor’s Degree in Mechanical Engineering from the University of California, Irvine.

Bradley Persson

PLM Solutions Engineer
bradley.persson@ketiv.com

Bradley is our Product Lifecycle Management evangelist with extensive experience implementing PLM across multiple platforms. His industry experience includes High Tech and Consumer Electronics, Medical Devices, Manufacturing, and Automotive. Bradley has established, automated, and administrated PLM processes for many start-up and mid-sized companies. Founder of Arena Silicon Valley User's Group (ASVU Linked-In Groups) and the Western Regional Agile User's Group (WRAU Yahoo Groups), Bradley has a Program and Project Manager Certificate from San Jose State University.

 

Denee Busby

Director of Simulation
denee.busby@ketiv.com

Passionate about engineering and simulation, Denee has devoted the past 10 years to helping customers choose, implement, and use simulation tools to improve product quality. She has multiple engineering degrees (BEME, BSEE) with expertise in Mechanical, Electrical and Electronics.

 

Fred Ortiz

AEC Solution Engineer
fred.ortiz@ketiv.com

A devoted user & advocate of CAD/BIM software for the past 20+ years, Fred has seen his fair share of technical issues. Fred loves forward facing meetings with customers & thrives on resolving their software concerns. But what excites him the most, is being in the training room, teaching customers AEC software & building personal relationships, which is key to a successful business partnership.

 

Javier Chavez

Application Engineer
javier.chavez@ketiv.com

Admired for his patience and knowledge of products and processes, Javier has trained KETIV customers on AutoCAD and Inventor for more than four years. A Certified Inventor Expert, Javier was responsible for the integration of 2D and 3D CAD with MRP software for the leading manufacturer of recreational vehicles in the Inland Empire before joining us.

 

Jonathan Kriek

Manufacturing Solutions Engineer
jonathan.kriek@ketiv.com

Johnathan’s expertise in automation and process integration helps KETIV customers increase productivity and decrease time to market. He has more than a decade of experience implementing Product Data Management (PDM), Product Lifecycle Management (PLM), and Automation solutions. Jonathan is a member of Autodesk Expert Elite program for Inventor and Vault, as well as an Autodesk Inventor Certified and Autodesk Manufacturing Implementation Certified Expert.

 

Jonathan Landeros

Senior Application Engineer
jonathan.landeros@ketiv.com

Jonathan has over ten years experience in sheet metal design, data management, and CAM. He worked as a design engineer before joining the Autodesk reseller channel as an application engineer. He also has certifications from Autodesk as a Manufacturing Implementation Certified Expert and is recognized as a Data Management Implementation Certified Expert. Jonathan earned his BS in Mechanical Engineering from Cal State Fullerton.

 

Jorge Fernandez

Application Engineer
jorge.fernandez@ketiv.com

With a BS in Manufacturing Engineering from Cal Poly Pomona and several years experience as an Application Engineer in the Autodesk reseller channel, Jorge provides technical support, training, and consulting for clients.

 

Nathan Eliason

Senior Technical Specialist
nathan.eliason@ketiv.com

Nathan uses his extensive industry experience to recommend software and services to streamline engineering and manufacturing processes. Nathan works closely with customers to understand, scope, and deliver services required to improve their engineering systems and workflows. Nathan has an MBA, with an Emphasis in Finance, from Pepperdine University and a Bachelor’s Degree in Mechanical Engineering from Brigham Young University.

 

Nicole Morris

Senior Application Engineer
nicole.morris@ketiv.com

Nicole is a nationally recognized AutoCAD Electrical and AutoCAD P&ID expert. An instructor at Autodesk University, she’s trained hundreds of users throughout the US. Her students consistently give her high ratings for knowledge and her helpful attitude.

 

Mike Carlson

Senior Solution Engineer
mike.carlson@ketiv.com

Mike applies best practices and standards to Vault implementations for customers throughout CA, AZ, and NV. A frequent instructor at Autodesk University, before joining KETIV, Mike managed the implementation of Documentum in a multi-CAD environment for a major medical device manufacturer in Orange County.

 

Rich Sanchez

Application Engineer
rich.sanchez@ketiv.com

Applying more than a decade of practical engineering and manufacturing experience, Rich focuses on supporting KETIV Lifeline customers using his experience and understanding of the day-to-day demands of a production engineer. Rich has degrees in business management, computer information systems, and he studied mechanical engineering at Cal Poly Pomona.

 

Sales Team


   

Arnaud Schwab

Sales Executive
arnaud.schwab@ketiv.com

Arnaud is a seasoned software sales consultant that delights in the entire process of tackling challenging opportunities for his clients. Adaptable and attentive, he works closely with business leaders to find the best solutions for each need. Arnaud has more than eight years in CAD/CAE consulting. Fluent in French, German, and English, Arnaud earned his Bachelor’s Degree in Sales and Marketing at Ecole de Commerce Grandjean in Strasbourg, France.

   

Debbie Mouradian

Account Manager, Southern California Region
debbie.mouradian@ketiv.com

Debbie Mouradian is the Account Manager for our Los Angeles and San Fernando Valley regions. Debbie brings extensive experience and impressive credentials gained over two decades serving the industry.

   

Don Osborn

Northwest Region Account Executive
don.osborn@ketiv.com

With more than 15 years’ experience in the CAD community providing solutions for Nike, Flir Systems, Microsoft, Westport Shipyard, and several other major accounts in the northwest, Don’s known as more of a Solution partner than a sales representative. Don held positions at MCAD Technologies and CAE Northwest as well as 8 years with Shounco before joining KETIV. He attended Portland Community College and ITT Tech, where he took classes in Solidworks and Autocad.​

   

Janeen Henry

Sales Executive, Southern California Region
janeen.henry@ketiv.com

Janeen is a business improvement consultant. Her experience leading regional operations has shaped her conviction that customer satisfaction is best achieved by knowing well her clients and their businesses. In a number of vertical industries, her ability to apply software solutions to meet needs has helped clients increase marketshare and profit. After attending UC Santa Barbara, with extended coursework at UCLA, Janeen held key positions in prominent corporations that benefited from her notable consultative selling skills.

   

Jim Ochoa

Vice President of Sales, Western Region
jim.ochoa@ketiv.com

With 25 years of selling experience in various industries, Jim held leadership positions at software companies including PTC, EDS (now HP), Agile/Oracle, and VA Software. He worked on the Autodesk ACG and Manufacturing Teams. Jim holds a Bachelor’s Degree in Mechanical Engineering from California State University—Fullerton.

 

Joe Mouradian

Business Development Representative
joe.mouradian @ketiv.com

Working from our corporate headquarters in Brea, Joe is part of the KETIV team providing customers with guidance on the latest Autodesk technology. With keen business insights and strong interpersonal skills, Joe helps customers find the right tools based on their specific needs. Joe attended Fullerton College.

 

Kamyar Samimi

Area Sales Manager for the Bay Area
kamyar.samimi@ketiv.com

Kamyar works to empower product design teams with intuitive, high performance software to be more innovative and to design better products. His past experience includes notable success creating strategic partnerships with venture capital firms, accelerators, and incubators in and around Silicon Valley. Key industries include aerospace, alternative energy, automotive, consumer products, high technology and electronics, industrial machinery, medical, manufacturing, and oil and gas.

 

Kevin Small

Area Sales Manager for Arizona and New Mexico
kevin.small@ketiv.com

Versed in Digital Prototyping, 3D Printing, and Design for Manufacturability, Kevin also leverages his strong background in 3D CAD Design, Product Data Management, and Simulation solutions to help KETIV customers in the southwest. Kevin’s passion to provide outstanding customer service helps push all of us to the next level. Kevin attended Phoenix College while studying Business & Pre-Med.

 
   

Richard Ramos

Director of Sales, Southwest
richard.ramos@ketiv.com

Richard has been with KETIV for nine years and currently manages our Southwest region sales team. Having worked in engineering departments for 20 years and in various roles including design and CAD manager, Richard’s background helps him to understand the customers’ challenge to improve their products and engineering processes.

 

Terry Andereck

Sales Executive, AEC and Civil Engineering Solutions, Los Angeles and Orange County
terry.andereck@ketiv.com

For companies such as IBM, MCI, Rockwell International, and CH2M HILL Terry held senior positions in sales, customer service, and marketing. More than 30 years experience in high tech business development brings a deep appreciation of business needs. Terry prescribes applications that maximize return on investment in new technology. Terry earned a B.A. in economics from Claremont McKenna College and lives in Irvine. He has two grown children and enjoys photography, cycling, and travel in his spare time.

 

Tom Fay

Key Account Executive
tom.fay@ketiv.com

Tom is a veteran CAD Professional: a software sales consultant with extensive product awareness, comprising CAD/CAM/CAE/PLM involvement starting with CAD Department implementation and management. Tom combines his varied and successful sales experience with an equally broad background providing technical, application, and support knowledge. He attended the College of Engineering at the University of California, Berkeley. Tom enjoys sailing, skiing, music, and family.

 

Customer Service Team


Alex Khan

Community Manager
alex.khan@ketiv.com

Alex provides inside sales support, and manages our Autodesk customer subscription renewals and contract management. He also provides support for licensing and activation for Autodesk products. The role Alex provides requires knowledge of the customer’s company and products, including how they solve their customer’s problems. Alex earned his bachelor’s degree from California State University, Fullerton.

 

Erin Gavlick

IT Manager
erin.gavlick@ketiv.com

Erin has a BS in Computer Engineering and provides IT support internally and to our customers. She is experienced and knowledgeable in topics such as network deployment, license authorization, and other installation and configuration issues. She also advises our customers on hardware for optimal performance and stability.

 

Gina Heaverlo

Accounting Manager
gina.heaverlo@ketiv.com

Gina has been a member of KETIV’s team for over 15 years. She makes sure that our customers’ purchasing experience is smooth and that products are delivered and billed accurately and in a timely manner.

 

Kathy Ortega

Customer Satisfaction Specialist
kathy.ortega@ketiv.com

Kathy provides internal support to our sales team, and to our customers. Her familiarity with Autodesk systems, including subscription and upgrade/crossgrade procedures is valuable to our customers. She is cheerful and friendly, and appreciates the opportunity to help.

 

Ken Paul

Director of IT
ken.paul@ketiv.com

Ken Paul, Founder of KETIV, is responsible for managing KETIV’s Customer Relationship Management system. In this role, he identifies and implements technical tools to automate processes to improve customer experience, and KETIV's efficiency.

 
  • Kanwar Anand

    President & CEO
  • Management Team

    Anthony Rodriguez
    Jim Ochoa
    Andy Deo
    Richard Ramos
  • Technical Team

    Ankit Wadhwa
    Bradley Persson
    Denee Busby
    Fred Ortiz
    Javier Chavez
    Jonathan Kriek
    Jonathan Landeros
    Jorge Fernandez
    Nathan Eliason
    Nicole Morris
    Mike Carlson
    Rich Sanchez
  • Sales Team

    Arnaud Schwab
    Debbie Mouradian
    Don Osborn
    Janeen Henry
    Joe Mouradian
    Kamyar Samimi
    Kevin Small
    Richard Ramos
    Terry Andereck
    Tom Fay
  • Customer Service Team

    Alex Khan
    Erin Gavlick
    Gina Heaverlo
    Kathy Ortega
    Ken Paul